Marketing should be taught in high school and higher levels of education. We market ourselves when we submit a resume, cover letter or network at a gallery opening. The new system is all about selling yourself. As an artist I was only just learning more about branding myself as the last days passed in University. Over time I have taught myself some skills and continue to learn. I wanted to share with you some great points that you should try out and see what fits for your own marketing efforts. These also apply to small businesses but I would suggest researching and creating a plan for all marketing/branding material before starting. This will save you a lot of time should there be a company that has a similar logo design from you.
1- Be Social
If you don’t already have a few key social media accounts (Facebook, twitter, G+) then you need them. Being active on these accounts will boost the chance you have to show up in a google search. It also is great material for requiters to get to know you. The point is these are the places to be you, but be professional about it. So before you post that picture of yourself last night at the bar wasted, think, Do I want potential employers to see this? I didn’t think so.
2- Start a blog
This is very important for everyone. Blogging lets you express your ideas and if used right can help show your expertise in your field. The key thing here is to be humble and admit when you don’t know the answer to something. Everyone honours honesty above everything else.
3- Create Business cards
I strongly believe that everyone should have this, no matter who you are! How great does it look when you are at a gallery opening or networking event and you exchange cards. Not only will the other party has your contact information, but you can have your blog address on there for them as well! These are important for anytime you meet someone.
4- Get away from your studio/computer
Getting out and attending gallery openings is a great way to reset and inspire yourself. Although the key to attending gallery openings is to have your cards with you. Being social at these events helps you build your network. If you find someone who works in the same medium as you, having them in your network is invaluable. If you ever run into a problem you can ask them how they solved it. This also applies to small businesses as well. Create your own network to help eachother out. Finding out where to get the best deal on a POS system is hard
5- Be ambitious create a website
Connect your website to your blog, this comes after starting a blog as it creates a following that would be interested in your page. Your website will be your online home for your portfolio, shop or library of literary works. What ever you decide it to be make sure you submit the url to top search engines to start getting traffic from these sources.
Make sure you have a simple design that lets viewers navigate easily, have a few friends check it out and give their honest feedback.